ALISON KEMP | Creative Designer

I am a multidisciplinary designer delivering strategic, idea-led creative solutions. I have a love of visual storytelling, brand systems and typography.

PUBLICATION DESIGN

LAYOUT, TYPOGRAPHY AND EDITORIAL DIRECTION FOR PRINT, INTERACTIVE AND WEB-READY FORMATS.

VISUAL IDENTITY

CREATING RECOGNITION AND COMMUNICATING BRAND VALUES THROUGH LOGO DESIGN, TYPOGRAPHY, COLOUR AND GRAPHIC SYSTEMS.

KPMG Australia's signature event which features local Western Australia fine food and wine, required a refreshed feel and established identity.

This creative direction draws inspiration from the rich and diverse offerings of WA; dynamic landscapes, inspiring food and exceptional wine. Anchored in a vibrant colour palette, the creative celebrates the energy and natural beauty that defines the spirit of both the region and the event.

This dynamic colour-driven approach, not only captures the essence of Western Australia, but it also creates a flexible framework that evolves year-on-year. This ensures the event’s identity remains fresh and relevant, with each iteration building on the previous, offering new interpretations to inspire and engage.

Best of the West event
KPMG Australia

Best of the West event
KPMG Australia

A visual identity was created for the Asia-Pacific Partners’ Conference encompassing themes of Trust, Future-Focus and Sustainable Growth.

The identity lock-up connects the conference themes by using circles which overlap and intertwine, representing trust. The upward motion and movement represent positive growth, towards the future.

CONCEPTUAL CREATIVE

DEVELOPING CREATIVE SOLUTIONS FOR ABSTRACT AND COMPLEX THEMES INTO VISUAL NARRATIVES.

Geopolitics in Agriculture
KPMG Australia

The brief called for a visual identity to convey the intersection of geopolitical risk and agriculture for an insight series.

Illuminated neon fractures cutting across landscapes, symbolising shifting borders and ideological divides.