ALISON KEMP | Creative Designer

I am a multidisciplinary designer delivering strategic, idea-led creative solutions. I have a love of visual storytelling, brand systems and typography.

EmailLinkedIn


01 Visual identity
02 Annual reports
03 Logo design
04 Motion

PUBLICATION DESIGN

LAYOUT, TYPOGRAPHY AND EDITORIAL DIRECTION FOR PRINT, INTERACTIVE AND WEB-READY FORMATS.

Open book showing an editorial spread titled 'Principle one' and text.
Editorial design for a corporate publication
Publication editorial layout design for a dairy australia publication
Two business brochures for Spence Consulting Group, and the tagline 'results-orientated. intelligent. forward thinking.'
visual identity brochure design for a business consulting group

VISUAL IDENTITY

CREATING RECOGNITION AND COMMUNICATING BRAND VALUES THROUGH LOGO DESIGN, TYPOGRAPHY, COLOUR AND GRAPHIC SYSTEMS.

Logo design and visual identity for a cyber security business

mockup of business cards showing logo design and visual identity
logo design and visual identity for cyber security brand
logo and brand identity for cyber security
Website design concept for an architecture studio.
brand and visual identity for solar and energy company
mockup showing logo and brand identity for energy company

CONCEPTUAL CREATIVE

DEVELOPING CREATIVE SOLUTIONS FOR ABSTRACT AND COMPLEX THEMES INTO VISUAL NARRATIVES.

Geopolitics in Agriculture
KPMG Australia

creative visual developed for a creative campaign for kpmg

GEOPOLITICAL RISK + AGRICULTURE

The brief called for a visual identity to convey the intersection of geopolitical risk and agriculture for an insight series.

Illuminated neon fractures cutting across landscapes, symbolising shifting borders and ideological divides.

an illuminated line represents geopolitical risk in agriculture as part of a creative development design for kpmg
conceptual design for marketing campaign for kpmg
Open laptop on a white desk displaying a webpage titled 'Geopolitics in Agriculture'.

Best of the West event
KPMG Australia

Text graphic saying "Best of the West" in blue font on a dark blue background.

CELEBRATING THE DIVERSE SPIRIT OF WA

KPMG Australia's signature event which features local Western Australia fine food and wine, required a refreshed feel and established identity.

This creative direction draws inspiration from the rich and diverse offerings of WA; dynamic landscapes, inspiring food and exceptional wine. Anchored in a vibrant colour palette, the creative celebrates the energy and natural beauty that defines the spirit of both the region and the event.

This dynamic colour-driven approach, not only captures the essence of Western Australia, but it also creates a flexible framework that evolves year-on-year. This ensures the event’s identity remains fresh and relevant, with each iteration building on the previous, offering new interpretations to inspire and engage.

Text that says 'Best of the West' in blue on a dark green background.
colourful creative for large corporate event design

Asia-Pacific Partners’ Conference
KPMG Australia

creative design for a corporate conference showing a brand identity

TRUST, FUTURE-FOCUS + GROWTH

A visual identity was created for the Asia-Pacific Partners’ Conference encompassing themes of Trust, Future-Focus and Sustainable Growth.

The identity lock-up connects the conference themes by using circles which overlap and intertwine, representing trust. The upward motion and movement represent positive growth, towards the future.

Graphics with purple geometric shapes labeled Growth, Trust, Emerging technology, and Future-fit on a dark blue background for a conference identity.
Two purple water bottles as merchandise created for the ASPAC Partner's Conference, Kuala Lumpur, Malaysia.
conference logo and identity developed for kpmg

MOTION